Privacy Policy for Alliance Explore Flooring

Effective Date: 26/06/2025

Alliance Explore Flooring (“we”, “us”, “our”) is committed to protecting and respecting your privacy by the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Irish data protection laws. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data.

1. Types of Data Collected

We collect and process the following categories of personal data:

  • Identification and Contact Data: Name, address, and email address.

  • Transactional Data: Payment details (processed via secure third-party services), purchase history.

  • Technical Data: IP address, browser type, and usage data collected via our website.

  • Communication Data: Records of customer communications including emails and messages.

2. Purpose of Data Collection

We process personal data for the following purposes:

  • To process and fulfill orders and provide our flooring products and services.

  • To manage customer relationships and provide customer support.

  • To process payments and issue invoices.

  • To maintain internal records and comply with legal obligations.

  • To improve our services and website functionality.

  • To send promotional offers and marketing communications (only with your consent).

3. Legal Basis for Processing

We rely on the following legal bases under GDPR:

  • Contractual Necessity – to fulfill a contract with you or to take steps at your request prior to entering into a contract.

  • Legal Obligation – for compliance with applicable financial and tax laws.

  • Legitimate Interests – to operate and improve our business and communicate with customers.

  • Consent – for sending marketing communications (which you may withdraw at any time).

4. Data Retention and Storage

We retain personal data only as long as necessary for the purposes outlined above, including:

  • Customer and transaction data – retained for up to 7 years to comply with tax and accounting requirements.

  • Marketing data – retained until you withdraw consent.

  • Website usage data – retained for no longer than 2 years for analytical purposes.

All data is stored securely within the European Economic Area (EEA) or with trusted third-party providers offering GDPR-compliant safeguards.

5. Sharing of Data with Third Parties

We may share personal data with:

  • Payment processors (e.g., Stripe, PayPal)

  • Delivery service providers

  • IT and web hosting providers

  • Legal, accounting, or compliance service providers

  • Government authorities, when required by law

All third parties are contractually bound to protect your data and use it solely for the specified purposes.

6. User Rights under GDPR

You have the following rights regarding your personal data:

  • Access – to request a copy of your personal data.

  • Rectification – to correct inaccurate or incomplete data.

  • Erasure – to request deletion of your data, where applicable.

  • Restriction – to limit processing under certain conditions.

  • Portability – to request data transfer to another provider.

  • Objection – to object to processing based on legitimate interest or direct marketing.

  • Withdrawal of Consent – at any time, where processing is based on consent.

To exercise these rights, contact us at the details below.

7. Security Measures

We take appropriate technical and organisational measures to protect your data, including:

  • Secure servers and encrypted connections

  • Access controls and authentication procedures

  • Staff training and confidentiality obligations

  • Regular security audits and data protection assessments

8. Contact Information

For questions regarding this Privacy Policy or to exercise your data protection rights, please contact:

Alliance Explore Flooring
Pelletstown, Drumree, Co. Meath, Ireland
Email: info@allianceflooring.ie

9. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website and, where appropriate, notified to you directly.